Lavish Jewelry Cleaner was founded by Larry Rodgers, a third-generation jeweler deeply passionate about jewelry care. Growing up in his mother's jewelry store and later running his own, our founder saw the need for a reliable cleaner, especially for delicate stones like opals and pearls. His firsthand experience led him to develop his own formula for customers, which quickly gained popularity for its effectiveness, particularly on diamonds. Inspired by this success, Larry officially launched Lavish in 2003 and has remained dedicated to providing safe and innovative jewelry care solutions ever since.

With over 20 years of experience and partnerships with more than 2,000 jewelers, jewelry brands, and designers worldwide, Lavish Jewelry Cleaner has earned its place as a trusted name in the industry. Professionals rely on our products for safe and effective solutions, ideal for maintaining and cleaning jewelry at home between professional treatments. Our reputation for quality and reliability is built on feedback and trust from our global network of partners. Fun fact: we offer private labeling for our partners, so you might have encountered our products under a different name. Our logo in the small print at the back of the product will guarantee you have the real deal in your hands!